Our Website Design and Development Process

When we receive a request to design and develop a web site, this is the typical process:

  1. Client communicates the desired visual concepts, content and features of the entire web site project. We can communicate with any client, anywhere – via Skype, webcam, or over the phone.
  2. Client supplies all available text, photographs and content in electronic format, an example site-plan, and any specific functionality to be included in the final project.
  3. We provide a detailed estimate/contract based on our understanding of the scope of the project and our best guess at the hours involved.
  4. Client signs contract and makes down payment, 50% before start, remainder on completion. Final web design and development costs are dependent on how many hours are spent working on a design and how many changes the client requests along the way.
  5. ‘Milestone’ dates for the project should be agreed upon by client and developer.
  6. Gather hosting and domain registration details and login credentials. Who hosts the current site? Who controls current domain(s)? How many email accounts do you have/need?
  7. After initial research and planning, we begin to develop cohesive visual concepts that match the provided requirements. This may begin with a new logo as well as graphics for individual divisions/services of the business. All of these, along with the core company values, are synchronized with the company’s current branding in order to eliminate any inconsistencies between the web site and the company’s other forms of communication.
  8. Photography of company leaders and employees are encouraged to make the site feel personal and genuine. We also recommend using video to give potential visitors a look at the services, experience, and leadership of the company.
  9. Client is encouraged to provide or solicit testimonials/referrals from satisfied customers for inclusion on the site.
  10. The design of the website includes areas on the homepage for key announcements, news and other critically important marketing information. Business hours, phone number, and email are also prominently featured in more than one place.
  11. Secondary navigation within sections is broken down with headings to ensure organization, and breadcrumb trails are added to help users know where they are on the site at all times.
  12. Our team works with the client to decide the best way to layout the site with the end-user in mind. Many companies have multiple divisions, services, and products, so we know that efficient and logical organization, navigation, and user interface are critical.
  13. In many cases, a “How do I Start” section is created, which targets new visitors.
  14. A draft of the site is published to a live server for client to review and provide feedback.
  15. After client review, final revisions are completed.
  16. Client provides keywords and phrases, and we complete Search Engine Optimization throughout the site.
  17. Site Launch.
  18. CMS training.
  19. Discuss maintenance (CMS release/updates, security, backups, changes to content).
  20. Agree on maintenance fees for site updates, SEO marketing, and any other ongoing responsibilities.

If you are ready to get started, please complete our online contact form.

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